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I’ve decided to start blogging again this month only, during my brief reprieve between spring semester and summer classes.  I will admit that this is mainly because I’m jealous of all the fun Jack and Dash are having with their new blogs, Chopped and Skewered and Red Car, Good Point, respectively.

Pomegranate boba from Jacks travels in Taiwan.  How could you not want to read his food blog?

Example: pomegranate boba from Jack's travels in Taiwan. Semiviolent name aside, how could you not want to read "Chopped and Skewered"?

If you followed me in exploringberkeley’s heyday, you know that I originally began this blog as part of my marketing internship at TigerLogic to promote their search tool, ChunkIt!, to college students.  My bosses were great, and I had a pretty sweet job while it lasted — getting paid to blog about whatever as long as I threw in a bit of ChunkIt! here and there — but understandably, these days, experimental Web 2.0 marketing of a free product is kind of … not a top priority.

Thus, today’s post, while lacking in its usual snark and pompousness, is momentous.  It is my declaration of independence from corporate ties.

The Dead Kennedys, whom you may recall are a prime role model for blazing a path apart from corporations.  I know, I already used this picture.  Sorry.  Theyre awesome.

The Dead Kennedys, as you may recall from my most previous post, are an emblem of anti-corporate trailblazing. I know, I already used this picture of DK at the 1980 Bay Area Music Awards making a statement against the mainstream music industry itself and the commercialism of New Wave in their usual controversial manner (Wikipedia article). Sorry! I just think they're awesome.

I am now blogging for you, and me, and nobody else.  (Of course, I’m going to choose to write about much the same as I did before.  But the point is, I have the choice.)  For instance, instead of posting a nice family-friendly photo of the Dead Kennedys at the 1890 Bay Area Music Awards just now, I could have illustrated my point with a photo of Rage Against the Machine at Lollapalooza in 1993 during their protest against censorship by the Parents Music Resource Center (Wikipedia article).  But you can use Google Images to do that for yourself.

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These are my four favorite signs from around the TigerLogic office in San Jose.  I often find myself reading them again because they’re kind of hilarious.  Maybe I just have an odd sense of humor.

4. Engraved plastic sign on breakroom vending machine

Once you have notified the receptionist, you may then commence shaking the machine using appropriate company procedure.

Once you have notified the receptionist, you may then commence shaking the machine using appropriate company procedure.

One can only imagine how many lawsuits were filed by irate employees who had injured themselves by shaking the machine before the building management finally ponied up for an official-looking engraved plastic sign asking them to please stop.

3. Repair request in vending machine

Notice the circled date on the note.

The above plastic engraved sign suddenly makes more sense.

Notice the circled date on the note.  To my knowledge, the Rockefeller Group doesn’t even lease in this building anymore.

2. Dymo label on non-roving supply cabinet

STATIONARY

STATIONARY

Once I put up a post-it with an arrow pointing to this label that said, “Yes, it is.”  It stayed up for almost a week.

1. “Microwaving Water!” Warning

Microwaving Water!

Holy shit!

This is an all-around gem.  First, the sensationalist exclamation point and the alarming underline is carefully crafted to capture the attention of many an unwarned member of white collar corporate America as he or she reheats lunch.  These stylistic choices plainly say “forget the latest issue of People magazine waiting for you at your desk because this is going to be CRAZAY”.

Then, it revs up the drama, slowly setting the scene: a 26-year old man decides to have a cup of coffee.  As he places the cup of water in the microwave, you can hear the slow beginning of the Jaws theme.  Ba-dum.  Ba-dum. “NO!” you want to shout.  “STOP, 26-YEAR OLD MAN!  USE THE TEA KETTLE!”

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Ba-dum. Ba-dum-ba-dum-ba-dum-ba-dum-ba-dum...

The whole thing reads like one of those fearmongering emails your grandma forwards to you.  You know:

Subj: FWD: Fwd: Fwd: Fwd: Fwd: Fwd: MICROWAVING WATER!

(in size 30 Comic Sans font) This is true, a scientist from Wisconsin confirmed it this morning.  GE and other big appliance companies are trying to keep this hushed up because it could hurt sales  They won’t keep us in the dark!  We need your help!  Please pass this on to everyone you know who uses a microwave or drinks water!!!!!

The saddest thing is that the printout in our kitchen is so neatly formatted that someone must have spent about 20 painstaking minutes sifting through the entire forward — taking out all of the >>>>> symbols, inspirational quotes in shimmering hypertext, and pictures of roses created entirely from dashes, semicolons, and backslashes — in order to print it out and place it in a protective covering to grace our breakroom microwave.  And for that, I would just like to say thank you.

You already know that TigerLogic, the company Katelyn and I intern for, has a search tool called ChunkIt! that makes researching for a paper a breeze.  But what you may not know is that we’ve recently released a new ChunkIt! feature called Chunk Store that makes shopping online faster and easier than ever before.  So if you didn’t get exactly what you wanted for Christmas, here’s how to shop online for the perfect gift in five easy steps:

1. Type a basic product description into the ChunkIt! toolbar in your browser.

1. Type a basic product description into the ChunkIt! toolbar in your browser.

2. Choose from six popular online stores and scores of departments.

2. Choose from six popular online stores, including Amazon, eBay, and Best Buy.

3. Quickly scan the product descriptions of all search results without manually clicking on and reading through each product page.

3. Quickly scan the product descriptions of all search results without manually clicking on and reading through each product page.

4. Discover important details that you may not have seen otherwise; find the best product for you.

4. Discover important details that you may not have seen otherwise; find the best product for you.

5. Make your purchase directly from the Amazon store as usual.

5. Make your purchase directly from the Amazon store as usual.

That’s it!  Five easy steps and you can be on your way to your very own Sherpa Tashi Wool Winter Hat, or whatever floats your boat.  Visit www.getchunkit.com to download ChunkIt! in seconds, or to see the multitude of other applications this powerful search tool has.

To see the Chunk Store feature in action, check out this video narrated by our fellow intern Brian:

I didn’t always blog for ChunkIt! at exploring berkeley.  My illustrious blogging career began this summer during my internship at TigerLogic’s San Jose offices, when I teamed up with Michael to craft a post about our crazy intern field trip to Berkeley to shoot a promotional video.

T.I.G.E.R.s storm Sather Gate.

The T.I.G.E.R.s storm Sather Gate. What did you do at your internship this summer?

Without futher ado, here’s some vintage Katherine from TigerLogic’s blog:

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T.I.G.E.R. Logic

By all outward appearances, I have a perfectly respectable grown-up job this summer. Every day from 9 to 5 (okay, 9:30 to 5:30) I sit in a cubicle and, as part of a team of interns, brainstorm ways to market ChunkIt! to college students. We have weekly objectives to accomplish, payrolls to be filled out, and status reports to be written. But once in a while, we all get to go out of the office and do something wild and crazy. And that’s when we transform from square-minded Clark Kents into marketing Supermen (and -women).

This week, we took a field trip to stage a protest in (where else?) Berkeley. We marched under the auspices of T.I.G.E.R. (The Innovative Group for Effective Research). Our topic of protest? Slow search times on the Internet. Our mission? To enlighten the good people of Berkeley about the birth of a solution. Armed with classic hand-painted protest signs adorned with biting witticisms such as “URL Sinners” and “Practice Safe Search”, we stormed through historic Sather Gate and up the steps of Sproul Hall. No longer would we stand by and watch as millions toiled through the daunting labyrinth of the Interwebs. As the 300 Spartans before us, we stood bravely on the steps of Sproul Hall and shouted, “This is CHUNKIT!”

The T.I.G.E.R.s evangelize to those in the dark about slow search.

The T.I.G.E.R.s evangelize to those in the dark about slow search.

Well, not really, but close. My fellow intern and cubiclemate Joli unleashed her talent as a singer/songwriter/choreographer with catchy protest anthems such as “ChunkIt Like It’s Hot” and “I Chunked a Page and I Liked It”*. JJ and Rob raged against the machine, leading the crowd in chanting “Orange Power” and “What do we want? (Faster searches!) When do we want ‘em? (Now!) How we goin’ to get ‘em? (ChunkIt!)” Meanwhile, cameraman Brian and aspiring reporter Steven recorded the day’s events with stunning cinematography and journalistic integrity.

A few bystanders tentatively approached us to see what the commotion was about. Other onlookers, mostly unsuspecting tourists, chattered excitedly amongst themselves. Some, possibly under the impression that they were witnessing the rebirth of the free speech movement, took photographs and home videos to show their friends and family why the town has earned the nickname “Berserkeley”. Our protest gained a touch of symbolism with a computer-shaped piñata labeled “Slow Search”. Hungry college students and small children partook in the festivities, wielding a ChunkIt! bat to bring slow search to its demise. One Berkeley native approached me to say, “I really approve of what you guys are doing here. I’d totally jump in and help you protest, but I’m so high at the moment, I don’t even know what I’m saying.” I thanked him politely anyway.

The T.I.G.E.R. team marches down Telegraph Avenue.

The T.I.G.E.R. team marches down Telegraph Avenue.

After exhausting our supply of business cards, losing our voices, and leaving the town plastered with “I Got Chunked” stickers, we trudged back to Shattuck Avenue for the long BART journey home. Just as Superman returns to his phone booth, we returned to our cubicles at the office and became Clark Kents once more…until our next mission.

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The result of our trip to Berkeley was the following video, edited by whiz kid Brian.  If you’re friends with me or another TigerLogic intern, look closely, and you may be able to spot us.

All riled up and hungry for more?  Browse ChunkIt’s YouTube channel or download ChunkIt! to save yourself from slow search before it’s too late.

*It should be noted that I do not under any circumstances condone listening to Snoop Dogg or Katy Perry.

I’ve written a few times before about my marketing internship at TigerLogic, a San Jose-based tech company with a new product called ChunkIt! that’s making waves with its unique approach to finding information on the Internet.

Sometimes, it’s hard for me to verbally explain how ChunkIt! extracts your search terms by previewing links.  I suppose it’s actually one of those things that is easier done than said.  But this month, a few people at the office made this new paper animation video as a tactile explanation of the ChunkIt! process:

The narrator is my friend and fellow intern Brian, while the hands in the video are my boss Jeff, the Marketing VP.  The paper animation method they used is pretty creative; it combines visual, auditory, and tactile learning all in one.  I liked the appealingly cheesy sound effects, and I think Brian and Jeff do a good job of explaining how our product works without being overwhelmingly technical.

As someone who isn’t necessarily as familiar with how ChunkIt! works as our intern team is, what do you think about Brian and Jeff’s video?