I’ve written a few times before about my marketing internship at TigerLogic, a San Jose-based tech company with a new product called ChunkIt! that’s making waves with its unique approach to finding information on the Internet.
Sometimes, it’s hard for me to verbally explain how ChunkIt! extracts your search terms by previewing links. I suppose it’s actually one of those things that is easier done than said. But this month, a few people at the office made this new paper animation video as a tactile explanation of the ChunkIt! process:
The narrator is my friend and fellow intern Brian, while the hands in the video are my boss Jeff, the Marketing VP. The paper animation method they used is pretty creative; it combines visual, auditory, and tactile learning all in one. I liked the appealingly cheesy sound effects, and I think Brian and Jeff do a good job of explaining how our product works without being overwhelmingly technical.
As someone who isn’t necessarily as familiar with how ChunkIt! works as our intern team is, what do you think about Brian and Jeff’s video?
5 comments
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October 30, 2008 at 11:33 pm
jeff
“If you can’t describe it simply, you can’t use it simply.”
November 15, 2008 at 11:39 pm
Katherine
Agreed. I definitely do like how this video explains ChunkIt’s basic process without getting at all technical with Camtasia screenshots and the like. It’s pretty fun to watch.
January 1, 2009 at 2:30 pm
Shopping Online Made Shockingly Easy « exploring berkeley
[…] know that TigerLogic, the company Katelyn and I intern for, has a search tool called ChunkIt! that makes researching for a paper a breeze. But what you may not know is that we’ve recently released a new ChunkIt! feature called […]
January 6, 2009 at 3:57 pm
JJ
lol wut
May 28, 2009 at 12:07 pm
Well hello, stranger. « exploring berkeley
[…] while it lasted — getting paid to blog about whatever as long as I threw in a bit of ChunkIt! here and there — but understandably, these days, experimental Web 2.0 marketing of a free product […]